Thank you for writing this article. Your timing on this subject couldn't be better. It provides critical insight into what many without a PR background misunderstand about AI.
You've given the PR community valuable ammunition to counter misguided views on the future of brand equity.
AI isn’t changing PR — it’s revealing what’s been broken for a long time. Most agencies promise the world to win your business, only to say it’ll take six months to see results. But small, authentic brands built on creativity and conviction can’t afford to wait.
The truth is, a product feature doesn’t create a movement. Editors no longer have the freedom to champion what’s new or bold; they’re constrained by the interests of advertisers. So while AI can help write a clever pitch, it can’t replace genuine curiosity or courage — two things that have quietly disappeared from the world of editorial storytelling.
Perhaps that’s why PR feels increasingly irrelevant: not because of technology, but because the soul of discovery has been lost.
Thank you for writing this article. Your timing on this subject couldn't be better. It provides critical insight into what many without a PR background misunderstand about AI.
You've given the PR community valuable ammunition to counter misguided views on the future of brand equity.
AI isn’t changing PR — it’s revealing what’s been broken for a long time. Most agencies promise the world to win your business, only to say it’ll take six months to see results. But small, authentic brands built on creativity and conviction can’t afford to wait.
The truth is, a product feature doesn’t create a movement. Editors no longer have the freedom to champion what’s new or bold; they’re constrained by the interests of advertisers. So while AI can help write a clever pitch, it can’t replace genuine curiosity or courage — two things that have quietly disappeared from the world of editorial storytelling.
Perhaps that’s why PR feels increasingly irrelevant: not because of technology, but because the soul of discovery has been lost.
💯💯💯💯👏🏻
Very helpful. Thank you!