Captain Hook

The brands panicking about AI visibility are missing the point

Brands are treating AI search like SEO 2.0, but the system they’re trying to hack no longer exists.

Dec 9, 2025 • Michelle Songy

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October 2025

AI Isn’t Changing PR. It’s Rewarding the Ones Doing It Right.

What the Lorelight shutdown and new AI visibility data reveal about the future of PR and brand authority.

Oct 29, 2025 • Michelle Songy

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The Funnel Just Collapsed: What ChatGPT’s “Buy” Button Means for PR

ChatGPT just turned earned media into instant commerce and PR leaders should pay attention.

Oct 3, 2025 • Michelle Songy

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September 2025

Why Small Voices Are the Big Opportunity

How to win in the new golden era of PR by betting on indie voices and overlooked channels

Sep 16, 2025 • Michelle Songy

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August 2025

The Golden Age of PR (That No One Saw Coming)

Plus, a peak at the new "secret sauce"

Aug 22, 2025 • Michelle Songy

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The Road Back to Real

Let’s harness trends and technology while keeping the heart of storytelling alive.

Aug 13, 2025 • Michelle Songy

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July 2025

Let’s Be Real

Gifted Products, Honest Reviews, and the Messy Middle

Jul 30, 2025 • Michelle Songy

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Affiliate Marketing Is Breaking. What Replaces It Will Be Built on Trust.

We’ve entered the Reputation Economy…where credibility is the product, and affiliate links alone won’t pay the bills.

Jul 9, 2025 • Michelle Songy

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June 2025

From Burnout to Breakthrough (Sort of)

A whirlwind six months, an identity crisis (or two), and what meeting a few creators taught me about where we go next.

Jun 26, 2025 • Michelle Songy

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January 2025

What the Actual F-F-Frustration?

This time it's personal. (But something tells me I'm not alone.)

Jan 28, 2025 • Michelle Songy

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Thank You, Next!

Time for a steaming hot buffet of PR industry predictions, look-back lessons, Press Hook gratitude, and much more as we bid farewell to 2024 — and aim…

Jan 7, 2025 • Michelle Songy

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December 2024

Jay & Bey's No Good Very Bad PR Day

Did the defiant blast-back hit the mark? What's the overall strategy? There is plenty of reasonable doubt to go around, but one thing is certain. We are…

Dec 19, 2024 • Michelle Songy

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